No one will dispute that LinkedIn is the professional person’s top social platform.
To get an idea of its reach, consider these stats about LinkedIn use:
- LinkedIn has 433 million registered users.
- Every second of every day, two new members join LinkedIn.
- 40% of users check LinkedIn every day.
- The average user spends 17 minutes per month on the platform.
LinkedIn is a pervasive part of our business and professional lives.
Remember What Job Hunting and Recruiting Were Like Before Social Media and Online Job Boards
Step back in time. Remember what job hunting was like before LinkedIn, before Twitter and Facebook, even before online job boards like Monster, Dice, Indeed, and Simply Hired.
For job hunters, the hunt was time intensive. It involved checking newspaper ads, making phone calls or sending emails to your network to discover if there were any openings. You may have attended job fairs or even called recruiting agencies. You kept paper resumes on hand just in case you met someone who was hiring or had a connection at a target employer.
For recruiters, finding candidates was equally time intensive. You collected business cards from as many connections as possible. Face-to-face networking was essential. You attended job and career fairs sponsored by colleges, chambers of commerce, or government agencies. You kept an updated Rolodex on your desk so you could reach out to your network with a phone call.
Job Hunting Is a Casual Sideline for Most Workers
No one would willingly go back to those days. Back then, job hunting was almost a full-time job. Both sides of the equation—job seekers and hiring managers—are grateful for how easy social platforms and online job boards have made the process.
Active job hunters have it easy. LinkedIn’s 2014 Talent Trends report reveals that only 12% of the workforce is actively seeking a new job. This group scours job boards, reaches out to their LinkedIn connections, and regularly applies to online postings.
But what about the other 88%? Are they happily plugging away at their job uninterested in what other opportunities are out there? Not quite. While these sites have simplified the active job hunt, they’ve also turned it into an almost casual sideline for the rest of the workforce.
Had a bad day at work? Skim through some job postings to feel better.
Suspect you’re underpaid? Check sites like Glassdoor to see what others in your field are making.
Did one of your LinkedIn connections just get a promotion? Maybe it’s time for you to consider a job change.
How Does the Casual Job Hunter Change Recruiting
There’s no denying that LinkedIn is the tool of choice for recruiters. Every recruiter uses it. For recruiters, therein lies the problem: everyone is using the same tool and getting the same results.
The ease of job hunting has created a blurred line between active and passive candidates. In our recent post , we described how candidates give off signals via social media for when they may be ready to make a career change.
As a recruiter, what if you had a tool that revealed when candidates entered that gray area between active and passive job hunting? How would that give you an edge over your competition, especially in high-stakes healthcare recruiting?
By tracking these signals, Rekruti users gain an edge in healthcare recruiting. Through predictive analytics, business intelligence, and North American trend monitoring, Rekruti rates candidates using the “ready-for-a-change” index. Rather than a manual search by your HR or recruiting teams, you can receive automated alerts prompted by social media activity. This puts your team at the front of the line when reaching out to newly defined prospects.
Let us show you how Rekruti can transform your team’s recruiting efforts in the healthcare talent pool. Sign up for our demo to see how Rekruti works. Let us show you how easy it is to find qualified and interested candidates for your open healthcare positions.